After Start People did a restyling I was responsible for the rollout and further development of the new style in Belgium. Defining the design guidelines for typography, photography, tone of voice for all possible forms of communication, actions and campaigns. All well defined in a brand book. Once this was done, it was fun designing, because that was an integral part of the way Start People would communicate. Serious, but always with a fun undertone.
Here was the idea to make beer coasters with recruitment ads to be left at pubs.
Recruitment ads for each division of Start People. Special care was taken in the style of photography here.
A stress ball that embodied perfectly the fun attitude of Start People. Since it was difficult to find forklift chauffeurs Start People offered this stress ball to recruiters and the message that no stress was necessary because Start People could provide the people they needed. Sometimes you got to be lucky that the main item exists in the right shape and colour to fit your idea. Here it was the case and all I had to do was to design a branded toy box for it. Perfect!
